OrbitX Product Launch Experience

Challenge

OrbitX was revealing a flagship product to partners, press and investors in one evening. The reveal had to land as a moment — not a slideshow — and the guest journey from invitation to departure had to match the ambition of the product itself.

Solution

PEAK built the evening around a choreographed reveal sequence: a darkened arrival tunnel with reactive lighting, a holographic product reveal synchronized to a live score, and hands-on demo pods staffed for the hours after the moment. Invitation, RSVP and check-in ran on branded digital registration with smart badges.

Delivery

One team carried creative concept, technical design, media production and guest operations. The reveal sequence was engineered with timecode-synchronized lighting, holographic display and spatial audio, rehearsed to the second across three full technical runs.

Results

• Single-evening launch with holographic reveal centerpiece
• Timecode-synchronized lighting, media and spatial audio
• Branded digital registration from invitation to check-in
• Post-reveal demo pod experience for hands-on product access