Flagship customer hall interior with integrated brand graphics at Awwal Financial

Case study

Awwal Financial Flagship Fit-Out

Awwal Financial · Jeddah, Saudi Arabia · 2024

Challenge

Awwal Financial's flagship location needed to translate a refreshed brand into a physical space — a customer hall, advisory suites and executive floor — while the branch network stayed operational and every material choice met a corporate standard built to last years, not a season.

Solution

PEAK ran interior design and brand integration as one workstream: spatial planning, concept and 3D design, material selection and custom joinery, with brand graphics and wayfinding developed inside the interior package rather than applied on top of it. Digital service points were planned into the customer journey from the first layout.

Delivery

Delivery covered design development, drawing coordination, joinery and fabrication, installation and phased handover. Works were sequenced in phases so customer-facing operations continued, with a documented handover pack for facilities teams.

Results

  • Customer hall, advisory suites and executive floor delivered as one design language
  • Brand graphics and wayfinding integrated into the interior package
  • Custom joinery and material palette to corporate standards
  • Phased handover with no interruption to daily operations